{"id":3161,"date":"2026-04-10T23:02:40","date_gmt":"2026-04-10T23:02:40","guid":{"rendered":"https:\/\/founderblitz.com\/?p=3161"},"modified":"2026-04-10T23:02:41","modified_gmt":"2026-04-10T23:02:41","slug":"how-i-use-ad-angles-to-hit-100k-days","status":"publish","type":"post","link":"https:\/\/founderblitz.com\/index.php\/2026\/04\/10\/how-i-use-ad-angles-to-hit-100k-days\/","title":{"rendered":"How I use ad angles to hit $100k\/days"},"content":{"rendered":"\n<p>Ok first you must understand this:<\/p>\n\n\n\n<p><strong>Most marketers suck at ads because they prioritize concepts and formats instead of angles.<\/strong><\/p>\n\n\n\n<p>Formats don\u2019t sell. <strong>Angles sell.<\/strong><\/p>\n\n\n\n<p>And an angle is simply:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>what\u2019s in it for the customer.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>this is a post i found on reddit about a misunderstood of the ad angles<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"attachment:bcfede11-cfa9-4fa9-b39b-9cddca3e57bd:image.png\" alt=\"image.png\"\/><\/figure>\n\n\n\n<p>this reddit poster thought that comparison ads are an angle but in reality they\u2019re just a concept and that\u2019s why:<\/p>\n\n\n\n<h2 id=\"you-need-to-understand-these-two-definitions\" class=\"wp-block-heading\">You need to understand these two definitions:<\/h2>\n\n\n\n<p><strong>Concept<\/strong> = The big idea (what you&#8217;re testing)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Could be: Testing formats, (Us vs Them &#8211; Before &amp; After &#8211; Problem-aware 3 &#8211; Reasons Why &#8211; AI podcast ads) testing iterations, testing awareness levels, or angles<\/li>\n<\/ul>\n\n\n\n<p><strong>Angle<\/strong> = How you choose to sell the product (must always be defined)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your concept is anything but &#8220;testing angle(s)&#8221; you need to identify the angle<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 id=\"the-biggest-mistake-marketers-make-is\" class=\"wp-block-heading\">The biggest mistake marketers make is<\/h1>\n\n\n\n<p>They think:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThis is an us vs them ad\u201d<\/li>\n\n\n\n<li>\u201cThis is a before\/after ad\u201d<\/li>\n\n\n\n<li>\u201cThis is a 3 reasons why ad\u201d<\/li>\n<\/ul>\n\n\n\n<p>Instead of asking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Us vs them\u2026 compared to what?<\/strong><\/li>\n\n\n\n<li><strong>Before &amp; after\u2026 of what exactly?<\/strong><\/li>\n\n\n\n<li><strong>3 reasons\u2026 that actually matter to who?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"attachment:c3766c88-658c-423b-b1ce-059f191ca556:image.png\" alt=\"image.png\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The format doesn\u2019t convert.<\/p>\n\n\n\n<p>The <strong>content inside the format<\/strong> converts.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"why-the-same-concept-can-win-or-fail\" class=\"wp-block-heading\">Why the Same Concept Can Win or Fail<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One \u201cus vs them\u201d ad flops, and blame the ad platform, but it\u2019s a skill issue<\/li>\n\n\n\n<li>Another spends <strong>$20k\/day<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>The difference is NOT the concept.<\/strong><\/p>\n\n\n\n<p>The difference is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is being compared<\/li>\n\n\n\n<li>What problem is highlighted<\/li>\n\n\n\n<li>What outcome is promised<\/li>\n\n\n\n<li>How relevant it is to the customer<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"attachment:14c6b200-e9bc-4294-8ad6-e44656630a74:image.png\" alt=\"image.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>now let\u2019s go to the most imprtant lesson you need to take from this video \ud83d\udca1 # **The 80\/20 Rule Explained** Most marketers do: &#8211; **80%** on formats, concepts, aesthetics &#8211; **20%** on message and customer understanding What actually works: &#8211; **80%** understanding the customer &#8211; **20%** choosing how to communicate it<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"attachment:d2a2b1b5-4fef-47db-b4b6-9fa8602a52d2:11cc9d3b-34c8-409a-8b61-ab1159e34cfb.png\" alt=\"image.png\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 id=\"why-ugly-ads-often-win\" class=\"wp-block-heading\">Why \u201cUgly Ads\u201d Often Win<\/h1>\n\n\n\n<p>Example: <a href=\"https:\/\/www.buildingadswithbarry.com\/\"><strong>Barry Hot<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deliberately ugly ads<\/li>\n\n\n\n<li>Ridiculous visuals (toilet seat on head)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"attachment:52b96020-0cf4-4971-97f5-2b1e47baf3a5:image.png\" alt=\"image.png\"\/><\/figure>\n\n\n\n<p>Why they work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>angle is strong<\/strong><\/li>\n\n\n\n<li>The message is adjusted to the target audience<\/li>\n\n\n\n<li>People care about <em>what\u2019s being said<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"if-you-remember-nothing-else-remember-this\" class=\"wp-block-heading\">If you remember nothing else, remember this:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Angle > Concept<\/strong><\/li>\n\n\n\n<li>Concepts are optional<\/li>\n\n\n\n<li>Angles are mandatory<\/li>\n\n\n\n<li>If the angle doesn\u2019t make sense \u2192 don\u2019t run the ad<\/li>\n\n\n\n<li>Ask: <em>Why would the customer care?<\/em><\/li>\n<\/ol>\n\n\n\n<p>Stop asking<\/p>\n\n\n\n<p><em>\u201cWhat format should I test?\u201d<\/em><\/p>\n\n\n\n<p>Start asking<\/p>\n\n\n\n<p><em>\u201cWhat do my customers actually care about?\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"attachment:ebc32789-ef90-43df-af2c-00647dc14823:_-_visual_selection_(1).png\" alt=\"_- visual selection (1).png\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Ok first you must understand this: Most marketers suck at ads because they prioritize concepts and formats instead&hellip;\n","protected":false},"author":1,"featured_media":3162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":["large-header","full-header","archive"],"csco_post_video_location_hash":"in9aml6l0bmntifd4v","csco_post_video_url":"https:\/\/www.youtube.com\/watch?v=O8tBqhG_mRM","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/posts\/3161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/comments?post=3161"}],"version-history":[{"count":1,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/posts\/3161\/revisions"}],"predecessor-version":[{"id":3163,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/posts\/3161\/revisions\/3163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/media\/3162"}],"wp:attachment":[{"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/media?parent=3161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/categories?post=3161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/founderblitz.com\/index.php\/wp-json\/wp\/v2\/tags?post=3161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}